Hero image (3.2MB), 14 third-party scripts, theme blocking render. Mobile users gave up before seeing the price.
Industry average is 70%. For ₹1L+ bikes, every abandoned cart is real money. Mostly happening at the cart drawer, before checkout.
12 Shopify apps. Each one injecting scripts. Reviews app alone added 800ms. Customizer app broke every Shopify theme update.
Default Shopify search ignored frame size, gear count, color — the things customers actually filter by. Filtering reloaded the whole page.
Image gallery janked. Spec table overflowed. "Build your bike" customizer was unusable on phones — and 64% of traffic was mobile.
Shopify keeps doing what it does best — payments, inventory, fulfillment. Everything else moves to a Next.js + Hydrogen frontend deployed at the edge.
Static product pages with on-demand revalidation. Product shoots load instantly. Filtering happens client-side, no page reloads.
Cart, inventory, customer accounts — all driven by Shopify. We never re-built what they already had.
Collection pages, blog, custom landing pages — all in Sanity. Marketing team ships campaigns without dev tickets.
80ms TTFB anywhere in India. Image optimization automatic. Sub-resource bundles streamed.
Filter by frame size, gear count, color, terrain — instant, client-side, with proper faceted UI. Better than the ₹4k/mo search app they had.
Rebuilt the customizer in React. Mobile-first this time. Each config saves to Shopify as a draft order.
We doubled monthly orders without spending a rupee more on ads. The site just stopped losing people. Their team treats e-commerce performance like a real engineering problem — they were showing me Cloudflare Analytics graphs in our weekly call. That kind of obsession is rare.
We migrate Shopify storefronts to headless in 4–6 weeks. Same checkout, same backend, dramatically faster experience.